There are many people that create an account for the thing that they are trying to sell or get a lot of people to notice. Many people have figured out that social media is a great way to get free advertising, if enough people follow. I know that my favorite stars like to pose with products, so I can see that since they are getting paid millions by these companies that there is something to it or they wouldn’t do it. Some people buy real instagram followers instead of creating shell accounts. Those accounts are the kind that are just made up with a picture and then they are used to like posts and follow people so that the said person or product will have more people following them.