Why Your Business Needs an App?

How are your website analytics looking these days? Is your website getting the attention from potential customers and returning customers like it should be? If you have noticed a drop in your website’s audience than mobile technology might be to blame. You see, if people are viewing your website on their smartphone and your website is not mobile friendly, that your customer base will start to abandon you. Did you know that about 86 percent of the smartphone users time is spent in apps and or on their mobile devices? Also, more people are viewing websites from their phones rather than their desktop computers. If your business does not have an app or a mobile device then you are missing out on potential business. Not all businesses will benefit from having apps. If your business is not the app type of business than you should at least be sure that your website is mobile friendly. According to an article, a mobile friendly website lets your website’s content be displayed correctly and without error on a smaller screen such as a tablet or a smartphone. Other reasons your business needs to have a mobile friendly website include: mobile friendly websites load faster, are easier to navigate, are easier to read, don’t contain flash, and have less scrolling. According to a business article, if you want your business to thrive than you need a mobile app as well as a mobile website. Apps link you to your customers because people can access you 24/7 on your mobile app allowing for customer loyalty, greater control, and online visibility.

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